Who are we ?

Provence Méditerranée Tourist Office

Our Tourist Office

The Provence Méditerranée Tourist Office was created in 2017, when the tourism competence was transferred to the Toulon Provence Méditerranée Metropolis (TPM). Our Tourist Office groups together the 12 towns that make up the metropolis: Carqueiranne, La Crau, La Garde, Hyères, Ollioules, Le Pradet, Le Revest-les-Eaux, Saint-Mandrier-sur Mer, La Seyne-sur-Mer, Six-Fours-les-Plages, Toulon, La Valette-du-Var
Six of these cities are classified as “tourist resorts“: Toulon, Hyères, Six-Fours-les-Plages, La Seyne-sur-Mer, Carqueiranne and Le Pradet.

From 2017 to 2023 our Tourist Office was organized according to a system of geographical poles. On November 2, 2023 our Tourist Office entered in a new phase : it is now organized by activity departments surrounded by a general management team, itself acting in close liaison with the president and the management committee.

Our organization

President of the Tourist Office: Laurent Jérome

Chairmen of the geographical areas
East pole (Hyères, Carqueiranne, Le Pradet, La Crau) : Philippe Bernardi
Central hub (Toulon, Le Revest, La Valette) : Magali Turbatte
Pôle ouest (La Seyne, Six-Fours, Saint-Mandrier, Ollioules) : Marie-Claude Argiolas

Management Committee
It is made up of 56 members, including 31 elected representatives from Metropolitan France’s municipalities, 25 socio-professionals representing the tourism industry and 25 deputy socio-professionals.

The management team
Its mission is to ensure the implementation of the strategy and action plan validated by the Management Board.

Tourist Office General Manager: Stéphane Dévrieux | sdevrieux@provencemed.com
General secretary : Stéphanie Claquin | sclaquin@provencemed.com
Quality and CSR Manager: Christa Vivien | cvivien@provencemed.com

6 business divisions :
Communications Manager : Sandrine Juin
Marketing and sales manager: Nathalie Marchal
Sector management: Fabio Manta
Professional Relations Manager : Joyce O’Donoghue
Reception Manager: Nathalie Gerthoux
Support Functions Department: Vicky Sibade, acting Valérie Arnaud

Download the functional organization chart

In order to maintain local roots, three of our managers continue to act as “territorial referents”, representing the general management team in dealings with elected representatives and the territories concerned.

Pôle center | N. Gerthoux: Toulon, Le Revest-les-Eaux, La Valette-du-Var
East pole | N. Marchal: Hyères, Carqueiranne, Le Pradet, La Crau, La Garde
Pôle ouest | J. O’Donoghue: La Seyne-sur-Mer, Six-Fours-les-Plages, Saint-Mandrier-sur-Mer, Ollioules.

The Office de Tourisme Provence Méditerranée is a Public Industrial and Commercial Establishment (EPIC), with a team of 84 permanent employees and 28 seasonal workers at the service of the economic and tourist development of the metropolitan area. The projected budget for 2024 is €8.3 million.

Activity departments

Communication department

To be the guarantor of the region’s tourism image and all messages sent out to its customers.

The department oversees web and social networking services, publishing, promotion and corporate communications.

Manager: Sandrine Juin
Mail: sjuin@provencemed.com

Marketing and Sales Department

Create and propose a range of activities to discover the region, corresponding to visitors’ expectations and reflecting the values and identity of Provence Méditerranée.

The department is responsible for marketing leisure services for individuals, guided tours and groups, advertising and boutique products.

Director Nathalie Marchal
Mail:nmarchal@hyeres-tourisme.com

Industry Division

Structuring high-stake business sectors for the region by supporting professionals and qualifying supply.

Wine tourism, gastronomy, cycling, hiking, water sports, diving and accessibility… The sectors department works to promote the emblematic sectors of our destination, and to develop the activities that visitors love.

Director: Fabio Manta
Mail: f.manta@toulontourisme.com

Professional Relations Department

Respond to the needs of professionals by providing support, encouraging meetings and involving them as players in the development of our strategies and action plans.

The department’s aim is to involve metropolitan tourism professionals in the action plan, and to enhance, promote and federate them. It also includes the classification of furnished tourist accommodation.

Manager: Joyce O’DONOGHUE
Mail: jodonoghue@tourisme-ouestvar.com

Hospitality Department

Create the conditions to ensure that visitors feel welcome at their various arrival points and have all the information they need for their stay.
The department brings together and coordinates the 12 permanent offices, as well as the seasonal offices open during the summer period, and manages the “off-site” reception facilities set up for major events (events, conventions, etc.) or to welcome cruise passengers on port calls, and the layout of the stores. It works to welcome visitors at every point in the region (accommodation, cultural sites, arrival points).

Manager: Nathalie Gerthoux
Mail: n.gerthoux@toulontourisme.com

Support Functions Department

Facilitate and optimize the implementation of operational departments’ action plans for administrative, budgetary, financial and human resources issues.
Human resources, budget management, accounting, public procurement and logistics are all grouped together in this department.

Manager: Vicky Sibade
Acting: Valérie Arnaud
Mail: varnaud@provencemed.com

Our missions

Communicating and promoting the destination
Produce, qualify and market the tourism offering
Supporting and coordinating tourism professionals and other stakeholders
Welcoming and informing visitors and residents

Tourist Information Offices of the Office de Tourisme Provence Méditerranée

Our 12 permanent Tourist Information Offices are located in places of great tourist interest
500,000 visitors to Tourist Information Offices in 2023
Office hours vary according to seasons and events
Seasonal reinforcements to ensure a quality welcome all year round

Tourist advisors, ambassadors for their region, are trained to provide a multilingual welcome adapted to people with disabilities. Four permanent Tourist Information Offices have been awarded the “Tourism & Handicap” label. Tourism & Handicap “for motor, visual, auditory and mental handicaps.

A sales service for leisure activities, guided tours and stores is available in all Tourist Information Offices.

2024 action plan

business review

Tourism strategy & action plan

Operational implementation of the Tourist Office’s strategy :

Development of a year-round tourist activity
Promoting environmentally-friendly tourism in harmony with the local population
Develop a positive, coherent image of the region
Guaranteed experience of Provencal hospitality

Strategic priorities:

Work with professionals to develop a communication strategy that promotes the uniqueness of our region through its landscapes and cultural heritage.
Set up a network of professional players, relaying the image and the welcome, in order to multiply the effectiveness of our actions.
Adapting our communication and reception materials to reflect our identity
Consolidate the region’s identity by developing our business sectors and proposing concrete offers
Focus promotion on developing business during low-occupancy periods
Structuring and promoting urban and cultural tourism
Implement a territorial welcome strategy that enhances the various points of contact for visitors

Our institutional partners

The Tourist Office operates within a network of institutional tourism partners at local, departmental, regional and national levels. Their orientations and strategies guide the actions of the Tourist Office.

Atout France: BtoB promotional campaigns, roadshows, press events abroad.
ADN Tourisme (3 federations: Offices de Tourisme de France, Tourisme & Territoires and Destination Régions): Category I classification, Qualité Tourisme label.
Southern Region: promotional campaigns, financing.
CRT PACA: Regional Tourism Committee (Marseille). Trade shows, eductours, press events, destination contracts.
FROT : Regional Federation of Tourist Offices. Staff training, meetings.
Linkeus : Regional convention bureau. Reception of delegates.
Conseil Départemental : cycle paths, contemporary architecture coastal trails, accessible Var, Provence wine route, Quality…
Var Tourisme: the department’s tourism development agency. Promotion, trade shows, press events, observatory, Apidae tourist information system…
CCI Var: Chamber of Commerce and Industry. Accompanying professionals in obtaining the Quality label, cruises.
Var Provence Cruise Club: a privileged contact for shipowners, cruise lines and tour operators.

Classification, brands and labels

Classification Category I

The Provence Méditerranée Tourist Office is classified in category I of Tourist Offices, the only classification that allows the commune to be classified as a tourist resort, and which corresponds to excellence in terms of welcoming tourist customers.
To find out more about the classification of tourist offices

Tourism Quality Mark

The Office de Tourisme Provence Méditerranée has been awarded the ” Qualité Tourisme” label, guaranteeing a high quality welcome and services.
This sign of recognition allows you to choose tourist establishments that offer quality services with confidence.

Marque Tourisme & Handicap

Tourisme & Handicap is the only government label awarded to tourism organizations committed to a quality approach focused on accessibility to leisure activities and vacations for all.
The Tourist Information Offices in Hyères, Porquerolles, Le Pradet and Toulon have been awarded the Tourism & Handicap label for all four types of disability: motor, mental, hearing and visual.

Esprit parc national brand

The Esprit Parc National brand is a way of supporting the region’s economic activities. The national park attributes its positive image to products and services that meet sustainable development criteria and have a strong local base.
The Esprit parc national brand enables professionals to stand out from the crowd, motivated by environmental protection and the preservation and discovery of local heritage. This contractual approach enables the development of a solid partnership between the national park and local stakeholders.

Accueil vélo label

The Accueil vélo label is a guarantee of quality services for our cyclists. Accommodation, restaurants, sightseeing, bike rentals and the Tourist Office all accompany the sportsman’s stay.
The label guarantees: accessibility within 5 km of a cycle path, a reception adapted to cyclists such as bike shelters, luggage transfer, practical information on cycle routes.
The Tourist Information Offices in Toulon, La Seyne-sur-Mer, Six-Fours-les-Plages and Saint-Mandrier have been awarded the “Accueil Vélo” label.

Provence brand

Provence is one of those mythical regions whose name conjures up images of lavender, cicadas, hilltop villages, the good life and culture…
To raise our international profile and promote our destinations on foreign markets, the Provence Méditerranée Tourist Office is a partner in the destination contract. It enables local, institutional and economic players to promote Provence internationally.

Quality and CSR

For tourism that respects the environment and its inhabitants, and generates economic dynamism.

We are committed to promoting a responsible tourism offer that contributes to the attractiveness of the region through environmental quality and quality of life, by winning over stakeholders and reducing environmental and societal impacts.

Aware of the current and future economic, environmental, cultural and societal challenges, the Provence Méditerranée Tourist Office is structuring all its actions around the theme of sustainable tourism.